Media release

Monday 30 March 2020


A Message from Beauty Melbourne

Due to the escalation of COVID-19 globally, Reed Exhibitions has today announced that the next edition of Beauty Melbourne will now take place on 27 & 28 March 2021.

Following our earlier announcement regarding the postponement of Beauty Melbourne and in line with Australian government regulations, the team at Reed Exhibitions Australia have been working closely with you, our customers, as well as the venue and our contractors to identify the most suitable new dates.

Initially, we were optimistic that Beauty Melbourne would run later this year and our principle focus was on ensuring that any new dates were ideally positioned to support all our customers in capitalising on a more positive return to trading.  The dates that were given to us did not meet these criteria and so we have made the difficult decision not to run the event this year.

We appreciate that this is disappointing news, however we have made this decision with everyone’s health and safety as our number one priority.  We can now look ahead to the 2021 edition with more certainty. 

We will continue to do our utmost to help all our customers, partners and attendees to prepare for the next edition, and we will ensure that the industry stays connected during this time.

Although Beauty Melbourne will not take place in 2020, we are firmly focused on delivering positive business opportunities to Australia’s vibrant beauty industry at our larger event Beauty Expo Australia, which will take place on 22 & 23 August 2020 at ICC Sydney, Darling Harbour.

We once again thank all of our exhibitors, visitors and partners for their patience and support during this challenging time, and we look forward to Beauty Melbourne returning next year with an even stronger event.