• 27-28 March 2021
  • MCEC

It’s a near sell-out: Beauty Melbourne’s new identity attracts big brands in 2019

Media release

Tuesday 15 January 2019

Beauty Melbourne’s reinvigorated event is proving appealing to beauty brands, with less than 20 per cent of floor space remaining for the 2019 show. Big names are returning alongside smaller independent brands that are seeking exposure to Beauty Melbourne’s unmatched local audience of beauty professionals.

Data from Beauty Melbourne’s 2018 event shows more than 50 per cent of attendees were owners or managers and 75 per cent were decision makers for their business, a key consideration for many brands in choosing to exhibit in 2019.

Among the brands signed on for 2019 is international skincare heavyweight Murad, which will showcase its range of treatments and skincare innovations to Victorian beauty professionals.

Speaking at Beauty Melbourne 2018, Emma Hindmarsh, Brand Manager for Murad Australia, pointed to the quality of local leads encountered by exhibiting at the show. “There are lots of business owners here and we’ve found that they’re really looking for newness and something different. So we’re very excited. [Sales and Education Manager] Katy [Bacon] is staying down [in Melbourne] for the next three days and she already has a full appointment book!”

Other brands that are returning in 2019 include Payot, Dermalogica, Crown Brush, The Global Beauty Group, Timely, EyEnvy, Universal Medical Aesthetics, Lycon Cosmetics, Browqueen, and many more.

Beauty Melbourne has introduced a host of new features for 2019 to keep visitors engaged at the event, including a complimentary Advice Hub with experts offering free consultations for business owners; a ‘New Launches’ initiative where exhibitors can easily emphasise new products and services to visitors on the show floor; and an All-Access Education Pass, providing unprecedented value by offering 18 education sessions over the two-day event covering trending topics in beauty.

Beauty Melbourne takes place 23-24 March 2019 at the Melbourne Convention and Exhibition Centre (MCEC). Limited spaces remain on the show floor – booking and sponsorship enquiries should be directed to Sales Manager Rosie Mitchell: rosie.mitchell@reedexpo.com.au or 0466 335 600.