• 27-28 March 2021
  • MCEC

Beauty Melbourne opens registration and announces world-class education for 2020 edition

Media release

Thursday 21 November 2019

Registration is open for Victoria’s premier event for beauty professionals, kicking off the Early Bird ticketing period. Beauty Melbourne is the largest gathering of professional beauty brands and suppliers in the Victorian beauty industry and is set to inspire thousands of visitors in 2020 with innovative product offerings from leading brands, a plethora of exciting features and a line-up of incredible educators.

Beauty Melbourne has released their highly anticipated 2020 education program, which is a must-see for beauty professionals wanting to expand their skillsets. Globally celebrated experts will bring their insights to Melbourne to showcase their styles, tips, techniques and talents to the industry’s eager professionals. The program features insightful sessions on topics including business, health and wellness, professional skills, anti-ageing/dermal, makeup trends and artistry, and more.

Anticipated highlights of the program include ‘Six Essentials Every Website Needs to Increase Conversions’ led by esteemed business and marketing consultant, Heather Porter. The session will give valuable insights on how to execute marketing campaigns and generate leads, sales and bookings from your salon’s website to increase revenue for your business; must-know tactics for running a successful beauty business in the technically advanced culture of 2020.

Talented makeup artists and beginners alike will benefit from the incredible sessions dedicated to makeup trends and techniques at Beauty Melbourne. Celebrity makeup artist, Chantelle Baker, has painted the faces of A-listers including Gigi Hadid, Boy George, Sarah Jessica Parker and Elyse Knowles and will be sharing her signature tips for how visitors can put the glam and glow into their makeup routines during her ‘Build Your Makeup Repertoire’ session.

The organic beauty industry is positively booming, and in turn, consumers are more conscious of their skincare decisions than ever. Niki Ford, CEO of Australian Organic, will bust myths in her highly anticipated ‘The Power of an Organics Approach in the Beauty Industry’ session around what ‘natural’ and ‘organic’ really mean, how salon owners can incorporate organic beauty in to their businesses, and what the growing demand for organic products means for the beauty industry. Keeping up with the latest game-changing trends is a sure-fire path to success for any beauty professional, and Beauty Melbourne is here to keep visitors in the know.

Sampling and shopping from over 200+ leading and boutique professional brands under one roof is a significant drawcard for visitors attending Beauty Melbourne each year. Several new exhibitors have been added to the line-up of brands showcasing the latest beauty innovations to visiting aesthetic professionals, including SNS, Pure Body Luxe, Retention Systems, and FloAesthetics, who will be exhibiting for the first time. Beauty Melbourne is also thrilled to welcome back brands including Eco Tan, Crown Brush Australia, Timely, Lycon, CND, Caronlab and The Global Beauty Group, who will all be returning to Beauty Melbourne in 2020.

Visitors wanting to make the most of their Beauty Melbourne experience can take advantage of the incredible-value All-Access Education Pass. Designed to allow visitors to pick and choose between all sessions in the education program, the All-Access Education Pass provides access to all 18 Look ‘n’ Learn sessions in the business, professional skills and anti-ageing/dermal categories over the two days of Beauty Melbourne. The All-Access Education Pass includes 2-day show entry and is just $199 during the Early Bird period. Single session tickets are also available for purchase from $99.

Beauty Melbourne takes place 28-29 March 2020 at the Melbourne Convention and Exhibition Centre (MCEC). Early Bird ticketing ends 11.59PM AEST, Friday 14 February 2020. Tickets are available at www.beautymelbourne.com.au