• 27-28 March 2021
  • MCEC

The ultimate beauty weekend wraps as Beauty Melbourne ends on a high

Media release

Sunday 24 March 2019

Beauty Melbourne, Victoria’s premiere professional trade show for the beauty industry has wrapped with a bang. Held at the Melbourne Convention and Exhibition Centre (MCEC) on Saturday 23 and Sunday 24 March, thousands of visitors were welcomed to a fantastic weekend of shopping, networking and leading education.

“It’s been an incredible weekend at Beauty Melbourne! It’s fantastic to see our visitors and exhibitors connect under one roof and we’re thrilled with the new and improved experience we’ve delivered this year. The education sessions under the new All-Access Education Pass have exceeded expectations and it’s brilliant to hear feedback that people are feeling motivated and excited about their profession, and all the possibilities for what they can achieve in the year ahead. The team has worked hard to ensure this weekend delivered everything and more for our customers, and we’re thrilled to see it wrap up so successfully”, said Cory Watson, Event Director for Beauty Melbourne.

A world-class line-up of industry experts led education sessions on the latest beauty trends for professionals with topics like the clean beauty movement, lash techniques, brow henna, the gut’s influence on skin conditions, the hottest makeup techniques, and microblading. Business sessions also proved popular, with sessions on effective marketing strategies, team training skills, and mindset strategies available for visitors wanting to elevate their businesses.

Highlights from day two included key learnings from renowned business entrepreneur Billy Rickman’s ‘Be the Boss of your Mindset’ session on how to achieve a positive mindset and work at peak performance. With so many industry professionals growing their own businesses and always aiming higher, this topic could not be more relevant and proved to be a big draw card for visitors.

There was plenty of live-action for visitors to experience on the show floor, with free presentations and demonstrations on the Beauty LIVE Stage on topics in Anti-Ageing and Makeup & Grooming. Makeup artist to Hollywood’s A-list, Tanya Guccione was delighted to lead her sixth session at Beauty Melbourne that forecasted upcoming trends in the makeup world and demonstrated looks hot off the runway.

“I love coming to Beauty Melbourne every year because you get to see what’s trending, there’s free education, and you get to see the people that you know and love who are working in the industry. It’s an opportunity to learn from and meet real working makeup artists and real professionals who are making waves in the industry. I always take away learnings at Beauty Melbourne and it’s amazing to meet so many like-minded people and form long-lasting relationships”, she said.

More than 100 exhibitors offered their innovations in beauty on the show floor for visitors to explore, with offerings like the Global Beauty Group’s MediLUX LED device. “Having launched so many new devices into our range and being able to have feedback from our clients in a one-on-one setting here at Beauty Melbourne is so important to us. A range of different clients have been able to engage with our technology and all our new devices at once and it’s been at once and it’s been really valuable and rewarding for us”, said Eliza Murray, Manager of Marketing and Design at the Global Beauty Group.

The Proudly Natural and Proudly Australian initiatives returned to Beauty Melbourne, highlighting brands and products on the show floor that were Australian made, cruelty free or free of nasty chemicals. The beauty industry is shifting towards supporting local businesses and choosing products with natural ingredients, making this a successful initiative supported by the Victorian beauty industry.

Making a welcome return in 2019 to Beauty Melbourne, the Skincare Sanctuary displayed innovations from professional skincare providers like Dermalogica, Clinical Pro, Murad, PAYOT, and Pevonia. “The experience has been great, there’s an awesome vibe and it’s been a really high energy day today which is fantastic. The education theatre has been a highlight for us, there’s a really high quality of presenters who have provided lots of industry insights on ingredients and technology which is really important to us at Dermalogica”, said Sarah Harman, Trade Marketing Manager at Dermalogica.

On the show floor, beauty visitors were also treated to new product previews from coveted industry brands like Salon Supplies & Furniture, Biosculpture, Crown Brush Australia, Lycon, Olie Pure and many more.

The Advice Hub was a great addition to the Beauty Melbourne program. Offering visitors free, confidential one-on-one support from qualified professionals on a wide range of topics including salon insurance, tax, bookkeeping, and workplace relations, it was utilised by many visitors who were able to walk away having gained guidance and expert advice on what can be tricky topics.

A family violence training initiative by EDVOS was an important program at beauty Melbourne. Teaching salon professionals to “Recognise Respond and Refer” (also known as the HaiR-3R’s), the interactive workshop gave attendees the tools and knowledge on what to do and say if faced with clients in need of further support.

Beauty Melbourne will take place in 2020 from Saturday 28 to Sunday 29 March at the MCEC.

For more information, contact Erica Harrison: erica.harrison@reedexpo.com.au / +61 413 950 380