• 27-28 March 2021
  • MCEC

Beauty Melbourne: Victoria’s dedicated professional beauty event rebrands and presents new features for 2019

Media release

Tuesday 13 November 2018

Victoria’s premier trade show for the beauty industry is back with a new identity and updated event features set for 2019. Beauty Melbourne is the new moniker for Beauty Expo Melbourne, a subtle change designed to differentiate the event from its national counterpart, Beauty Expo Australia. Beauty Melbourne will take place at the Melbourne Convention and Exhibition Centre (MCEC) from 23-24 March 2019.

“We are so excited to bring a refreshed Beauty Melbourne to Victoria this year” said Cory Watson, Event Director. “The team has been working hard to rejuvenate the event features, improve the visitor offering and ensure we have a mixture of inspiring education and premium brands that Victorian professionals want to do business with. We look forward to bringing a more bespoke offering to Melbourne that mirrors the city’s stylish, modern vibe.”

All-Access Education Pass offers latest skills for less

Beauty Melbourne will offer a one-stop-shop for beauty professionals to update their skills and ensure they’re ahead of the competition in 2019. The event is introducing an All-Access Education Pass, which provides access to a non-stop schedule of Look ‘n’ Learn education sessions over the weekend that they can pick-and-choose to attend, depending on their preferences. The All-Access pass also includes entry into Beauty Melbourne, with sessions taking place within one dedicated education room, in the midst of the action on the show floor.

Whether it be subjects in aesthetics, skincare, brows, lashes, makeup, clean beauty and wellness, or business; the All-Access Education Pass will provide beauty professionals with 18 Look ‘n’ Learn education sessions over the course of the event for just $175 early bird* / $189 full-price.

Educators already confirmed to present at the show in 2019 include Dermalogica educator Lisa Paone, cosmetic tattoo guru Gordana Poljak, social media expert Heather Porter, nutritional skin specialist Chiza Westcarr, clean beauty industry-leader Cindy Lüken, brow henna specialist Jodie Burwood, bridal makeup artist Martha Mok, and dermal scientist Jennifer Byrne.

Beauty brands set to bring show specials and innovations to Melbourne

Visitors can do business with leading brands at Beauty Melbourne, with a range of exciting exhibitors confirmed for 2019. Covering the spectrum of beauty and aesthetics, visitors can expect brands like Dermalogica, Inglot Cosmetics, Pevonia, Murad, Lycon Cosmetics, Lash

Sublime, The Global Beauty Group, Crown Brush, Eco Tan, and many more. From salon software heavyweights like Timely and Shortcuts, to natural beauty brands like Olie Pure Skincare and Indira Organics, there’s plenty to discover at Beauty Melbourne 2019.

Improving beauty business smarts with new Advice Hub

To develop more resources for beauty business owners and entrepreneurs, Beauty Melbourne is delighted to offer a free Advice Hub in 2019. A selection of experts on various topics in business will be available throughout the event for complimentary one-on-one consultations with commercially-minded visitors seeking advice for their own enterprises.

Getting hands-on with in-depth learning

Beauty Melbourne will also be offering a selection of workshops for those wanting hands-on education at the event. Yasmin Johnson will lead a practical microblading workshop; Heather Porter will show business owners how to get social-media savvy in her advanced social media bootcamp; and Renee Gurney will lead a hands-on henna brow workshop. Other scheduled workshops will cover bridal makeup, basic makeup artistry skills, and lash techniques.

New Launches at Beauty Melbourne

Following on from the success of Beauty Melbourne’s Proudly Australian and Proudly Natural initiatives, which highlight local brands and those exhibitors with products featuring natural ingredients, the event has introduced ‘Launchpad’ in 2019. Visitors can look out for the ‘New Launch’ signs on the stands of those brands that have launched a product in the six months leading up to the event or are launching a product at the show. The signifier will also appear on the Beauty Melbourne Event Guide and website exhibitor directory.

Xmas gift vouchers for beauty-loving salons and staff

Beauty Melbourne is spreading the joy this festive season and making it simple for salon owners and managers to reward their staff by offering Christmas vouchers for the event. The vouchers include the new Beauty Melbourne All-Access Education Pass, providing two days of education and expo entry for just $175* – a rewarding gift that will also benefit the salon by providing staff with new skills and inspiration for the year ahead.

Other new features of Beauty Melbourne 2019 include a centralised Hub stage with free demonstrations throughout the weekend on a variety of trending beauty topics, as well as Beauty Central; a spot for visitors to chill out, grab a bite from the dedicated cafes, and network in between all the expo action.

Early bird tickets for Beauty Melbourne are on sale from Tuesday 4 December 2018. Pre-registration is open now via https://www.beautymelbourne.com.au/en-gb/Newsletter.html

Contact: Belinda Craigie - belinda.craigie@reedexpo.com.au / +61 466 011 549